Kitt Tucker
Selected work
2011 - Present Day
Systems-Driven Design. Human-Centered Results.
Systems-Driven Design. Human-Centered Results.
I’m a product design leader with over 20 years of experience leading complex end-to-end digital products across mobile, web, TV, and emerging platforms. I've designed products for Apple, Microsoft, AT&T, and DirecTV and collaborated with various design agencies including Frog, Method, and BBDO to deliver large-scale initiatives that improved product performance, user experience, and measurable business outcomes.
I partner closely with Product, Engineering, Research, and executive stakeholders to define vision and execute at scale from concept through launch. My work spans consumer and enterprise platforms, growth systems, internal tools, and large-scale redesigns. I integrate AI both as a product capability and as a design accelerator, using it to shape intelligent workflows, streamline research and prototyping, and increase iteration speed while maintaining clarity, accessibility, and user trust.
Led UX design for a mobile onboarding experience that guided new call center agents through workstation setup using structured, step-by-step navigation and clear visual instruction. The solution simplified complex setup tasks, reduced confusion, and created a scalable onboarding system aligned with AT&T’s employee experience goals.
Led UX design for a mobile onboarding experience that guided new call center agents through workstation setup using structured, step-by-step navigation and clear visual instruction. The solution simplified complex setup tasks, reduced confusion, and created a scalable onboarding system aligned with AT&T’s employee experience goals.
Mobile
Led UX design for a mobile onboarding experience that guided new call center agents through workstation setup using structured, step-by-step navigation and clear visual instruction. The solution simplified complex setup tasks, reduced confusion, and created a scalable onboarding system aligned with AT&T’s employee experience goals.
Mobile
Following the AT&T and DirecTV merger, I was brought in to lead the redesign of DirecTV’s mobile apps and recover the user experience. I led a full redesign that raised the App Store rating from 1.3 to 4.6 in under a year. The work focused on improving reliability, accessibility, and core user flows to increase engagement and retention.
Mobile
Life was the first mobile app to let users create and track custom health metrics tailored to their unique goals. With over 22 million downloads and 500k DAU, it helped people around the world build habits, monitor progress, and gain insight into their overall well-being.
Mobile
One is the evolution of Life, designed to give users a unified, intuitive way to manage their health. It brings together cycle tracking, fertility, pregnancy, symptoms, mood, nutrition, intimacy, and appointments into one clear and responsive experience. Every detail is built to support well-being through simplicity, flexibility, and ease of use.
Mobile
ENG is a mobile-first language learning app built to help non-native speakers master the top 1,000 English words. Designed around game-based interactions and habit-building mechanics, ENG makes learning engaging, accessible, and effective. Every feature is optimized for cognitive ease, daily use, and measurable progress.
Mobile
ProService’s Admin Dashboard redesign aimed to modernize the HR experience for administrators while aligning with key business objectives. I led the UX strategy, conducted research with internal teams and end users, and designed a streamlined interface focused on clarity, navigation, and essential functionality. The result was a scalable foundation built to support new features, improve customer satisfaction, and drive market adoption.
ProService’s Admin Dashboard redesign aimed to modernize the HR experience for administrators while aligning with key business objectives. I led the UX strategy, conducted research with internal teams and end users, and designed a streamlined interface focused on clarity, navigation, and essential functionality. The result was a scalable foundation built to support new features, improve customer satisfaction, and drive market adoption.
ProService’s Admin Dashboard redesign aimed to modernize the HR experience for administrators while aligning with key business objectives. I led the UX strategy, conducted research with internal teams and end users, and designed a streamlined interface focused on clarity, navigation, and essential functionality. The result was a scalable foundation built to support new features, improve customer satisfaction, and drive market adoption.
Web
The U-verse Next Generation TV experience was a strategic redesign driven by evolving consumer expectations and an FCC requirement. I led design efforts across set-top box, mobile, and IPTV platforms, partnering with internal teams and agencies like Frog to modernize the interface, unify the ecosystem, and improve accessibility. The work laid the foundation for future innovation across the U-verse platform.
TV
I led the end-to-end redesign of the AT&T.com homepage to improve usability, support key business goals, and elevate the brand experience. The launch resulted in the highest-grossing month in the site’s history and drove significant gains in task success, time on task, cart abandonment, and customer satisfaction. The work also informed broader design system updates across AT&T’s digital properties.
Web
LandLab was created to fix what most landscaping companies get wrong: poor communication, high costs, and inconsistent quality. I partnered with a top local landscaper to build a better experience from the ground up. From branding and digital infrastructure to automated workflows and customer support, LandLab delivers full-service landscaping with speed, transparency, and 5-star results.
LandLab was created to fix what most landscaping companies get wrong: poor communication, high costs, and inconsistent quality. I partnered with a top local landscaper to build a better experience from the ground up. From branding and digital infrastructure to automated workflows and customer support, LandLab delivers full-service landscaping with speed, transparency, and 5-star results.
LandLab was created to fix what most landscaping companies get wrong: poor communication, high costs, and inconsistent quality. I partnered with a top local landscaper to build a better experience from the ground up. From branding and digital infrastructure to automated workflows and customer support, LandLab delivers full-service landscaping with speed, transparency, and 5-star results.
Web
I led the end-to-end redesign of the AT&T.com homepage to improve usability, support key business goals, and elevate the brand experience. The launch resulted in the highest-grossing month in the site’s history and drove significant gains in task success, time on task, cart abandonment, and customer satisfaction. The work also informed broader design system updates across AT&T’s digital properties.
Website
I led the end-to-end redesign of the AT&T.com homepage to improve usability, support key business goals, and elevate the brand experience. The launch resulted in the highest-grossing month in the site’s history and drove significant gains in task success, time on task, cart abandonment, and customer satisfaction. The work also informed broader design system updates across AT&T’s digital properties.
Web
LandLab seeks to combine a top-shelf user experience with a full-service landscaping company.
When AT&T bought DirecTV, I was recruited as the UX Subject Matter Expert in an effort to improve the DirecTV mobile app's 1-star rating. My task was to improve the DirecTV mobile app's star rating (iOS & Android) to 4-stars by any means possible, and get it done asap.
Web
Management
© Kitt Tucker
ENG is a mobile-first language learning app built to help non-native speakers master the top 1,000 English words. Designed around game-based interactions and habit-building mechanics, ENG makes learning engaging, accessible, and effective. Every feature is optimized for cognitive ease, daily use, and measurable progress.
Mobile
ENG is a mobile-first language learning app built to help non-native speakers master the top 1,000 English words. Designed around game-based interactions and habit-building mechanics, ENG makes learning engaging, accessible, and effective. Every feature is optimized for cognitive ease, daily use, and measurable progress.
Mobile
Life was the first mobile app to let users create and track custom health metrics tailored to their unique goals. With over 22 million downloads and 500k DAU, it helped people around the world build habits, monitor progress, and gain insight into their overall well-being.
Mobile
One is the evolution of Life, designed to give users a unified, intuitive way to manage their health. It brings together cycle tracking, fertility, pregnancy, symptoms, mood, nutrition, intimacy, and appointments into one clear and responsive experience. Every detail is built to support well-being through simplicity, flexibility, and ease of use.
Mobile
The U-verse Next Generation TV experience was a strategic redesign driven by evolving consumer expectations and an FCC requirement. I led design efforts across set-top box, mobile, and IPTV platforms, partnering with internal teams and agencies like Frog to modernize the interface, unify the ecosystem, and improve accessibility. The work laid the foundation for future innovation across the U-verse platform.
TV
Life was the first mobile app to let users create and track custom health metrics tailored to their unique goals. With over 22 million downloads and 500k DAU, it helped people around the world build habits, monitor progress, and gain insight into their overall well-being.
Mobile
One is the evolution of Life, designed to give users a unified, intuitive way to manage their health. It brings together cycle tracking, fertility, pregnancy, symptoms, mood, nutrition, intimacy, and appointments into one clear and responsive experience. Every detail is built to support well-being through simplicity, flexibility, and ease of use.
Mobile
The U-verse Next Generation TV experience was a strategic redesign driven by evolving consumer expectations and an FCC requirement. I led design efforts across set-top box, mobile, and IPTV platforms, partnering with internal teams and agencies like Frog to modernize the interface, unify the ecosystem, and improve accessibility. The work laid the foundation for future innovation across the U-verse platform.
TV
2017
Following the AT&T and DirecTV merger, I was brought in to lead the redesign of DirecTV’s mobile apps and recover the user experience. I led a full redesign that raised the App Store rating from 1.3 to 4.6 in under a year. The work focused on improving reliability, accessibility, and core user flows to increase engagement and retention.
Mobile
Following the AT&T and DirecTV merger, I was brought in to lead the redesign of DirecTV’s mobile apps and recover the user experience. I led a full redesign that raised the App Store rating from 1.3 to 4.6 in under a year. The work focused on improving reliability, accessibility, and core user flows to increase engagement and retention.
Mobile