Selected work
2011 - Present Day
Hello - I design solutions that exceed business objectives.
Hello - I design solutions that exceed business objectives.
With over 20 years experience in UX and Product Design, I specialize in designing highly visible, consumer-facing and enterprise solutions for mobile, web, and TV.
I've designed products for Apple, Microsoft, AT&T, and DirecTV and collaborated with various award-winning design agencies including Frog, BBDO, Method, Critical Mass, Interbrand, and many others.
With over 20 years experience in UX and Product Design, I specialize in designing highly visible, consumer-facing and enterprise solutions for mobile, web, and TV.
I've designed products for Apple, Microsoft, AT&T, and DirecTV and collaborated with various award-winning design agencies including Frog, BBDO, Method, Critical Mass, Interbrand, and many others.
When AT&T bought DirecTV, I was recruited as the User Experience Subject Matter Expert in an effort to improve the DirecTV mobile app's 1-star rating. My assignment was to improve the app's rating (iOS & Android) to 4-stars or more as quickly as possible.
UX SME
Streamlining onboarding for AT&T agents, the Digital Guide transforms complex setup tasks into intuitive steps, improving efficiency, user satisfaction, and scalability while reinforcing AT&T’s commitment to innovation and support.
Mobile
Life was the world's first mobile health tracker that allowed users to create and track custom data. It's a cycle tracker and whole-life tracker that's amazingly accurate and super easy to use.
Mobile
One helps women monitor cycles, fertility, pregnancy, and overall health. As a one-stop solution for all things women's health and well-being, you can track your symptoms, mood, food, drink, sex, doctor appointments, and more.
Mobile
ENG helps non-English speakers learn the top 1000 English vocabulary words in a way that's both easy and fun. Learning just 5 words per day, users will master over 300 words in just two months.
Mobile
Delivered a scalable AT&T homepage solution that improved task success rates, reduced support calls, and increased engagement with key promotions. Led cross-functional collaboration to align design with user needs and business goals.
Website
This project modernized AT&T U-verse’s interface, creating a streamlined, personalized experience with seamless content integration, while aligning with FCC requirements and supporting AT&T’s strategic goals for the future of content delivery.
TV
LandLab was founded to improve the landscaping industry by addressing high costs, poor communication, and inconsistent service through UX-driven automation of estimating, scheduling, and support.
Website
Redesigned ProService’s Admin Dashboard to improve usability and align with strategic goals. Delivered a streamlined interface that enhanced navigation, increased efficiency for HR admins, and supported future application scalability.
Website
Delivered a scalable AT&T homepage solution that improved task success rates, reduced support calls, and increased engagement with key promotions. Led cross-functional collaboration to align design with user needs and business goals.
Website
Delivered a scalable AT&T homepage solution that improved task success rates, reduced support calls, and increased engagement with key promotions. Led cross-functional collaboration to align design with user needs and business goals.
Website
To improve customer-centric design, I led the creation of five detailed personas for AT&T’s eCommerce team. This process involved extensive research, including interviews, surveys, and behavioral studies with over 200 participants across multiple cities.
Personas
© Kitt Tucker
ENG helps non-English speakers learn the top 1000 English vocabulary words in a way that's both easy and fun. Learning just 5 words per day, users will master over 300 words in just two months.
Mobile
ENG helps non-English speakers learn the top 1000 English vocabulary words in a way that's both easy and fun. Learning just 5 words per day, users will master over 300 words in just two months.
Mobile
Life was the world's first mobile health tracker that allowed users to create and track custom data. It's a cycle tracker and whole-life tracker that's amazingly accurate and super easy to use.
Mobile
One helps women monitor cycles, fertility, pregnancy, and overall health. As a one-stop solution for all things women's health and well-being, you can track your symptoms, mood, food, drink, sex, doctor appointments, and more.
Mobile
This project modernized AT&T U-verse’s interface, creating a streamlined, personalized experience with seamless content integration, while aligning with FCC requirements and supporting AT&T’s strategic goals for the future of content delivery.
TV Concept
To improve customer-centric design, I led the creation of five detailed personas for AT&T’s eCommerce team. This process involved extensive research, including interviews, surveys, and behavioral studies with over 200 participants across multiple cities.
Personas
Life was the world's first mobile health tracker that allowed users to create and track custom data. It's a cycle tracker and whole-life tracker that's amazingly accurate and super easy to use.
Mobile
One helps women monitor cycles, fertility, pregnancy, and overall health. As a one-stop solution for all things women's health and well-being, you can track your symptoms, mood, food, drink, sex, doctor appointments, and more.
Mobile
Redesigning AT&T U-verse’s interface, this project delivered a modernized consumer experience with content integration, personalization, and strategic recommendations, aligning with FCC requirements and AT&T’s strategy.
TV Concept
To improve customer-centric design, I led the creation of five detailed personas for AT&T’s eCommerce team. This process involved extensive research, including interviews, surveys, and behavioral studies with over 200 participants across multiple cities.
Personas
2017
When AT&T bought DirecTV, I was recruited as the User Experience Subject Matter Expert in an effort to improve the DirecTV mobile app's 1-star rating. My assignment was to improve the app's rating (iOS & Android) to 4-stars or more as quickly as possible.
Management
