Kitt Tucker
Selected work
2011 - Present Day
Systems-driven design leadership for high-impact teams.
Systems-driven design leadership for high-impact teams.
With 20+ years in product design and 5+ leading design teams, I’m focused on UX strategy, scalable systems, and cross-functional collaboration that drives measurable business impact. I’ve led end-to-end design efforts across mobile, web, and TV platforms, guiding teams from vision through execution.
My leadership style is hands-on and outcome-driven, grounded in mentorship, systems thinking, and a high bar for quality across the product lifecycle. I build high-performing teams, foster cross-functional alignment, and deliver user-centered solutions that enable clarity, growth, and speed.
Following AT&T’s acquisition of DirecTV, I was brought in to lead mobile UX strategy as the User Experience SME, tasked with turning around the DirecTV mobile app’s performance.
Mobile
ProService’s Admin Dashboard redesign improved usability and aligned with strategic goals. I delivered a streamlined interface that enhanced navigation, increased efficiency for HR admins, and supported future application scalability.
ProService’s Admin Dashboard redesign improved usability and aligned with strategic goals. I delivered a streamlined interface that enhanced navigation, increased efficiency for HR admins, and supported future application scalability.
ProService’s Admin Dashboard redesign improved usability and aligned with strategic goals. I delivered a streamlined interface that enhanced navigation, increased efficiency for HR admins, and supported future application scalability.
Web
The Digital Guide streamlined onboarding for AT&T agents, transforming complex setup tasks into intuitive steps, improving efficiency, user satisfaction, and scalability while reinforcing AT&T’s commitment to innovation and support.
The Digital Guide streamlined onboarding for AT&T agents, transforming complex setup tasks into intuitive steps, improving efficiency, user satisfaction, and scalability while reinforcing AT&T’s commitment to innovation and support.
Mobile
The Digital Guide streamlined onboarding for AT&T agents, transforming complex setup tasks into intuitive steps, improving efficiency, user satisfaction, and scalability while reinforcing AT&T’s commitment to innovation and support.
Mobile
ENG helps non-English speakers learn the top 1000 English vocabulary words in a way that's both easy and fun. Learning just 5 words per day, users will master over 300 words in just two months.
Mobile
LandLab was founded to improve the landscaping industry by addressing high costs, poor communication, and inconsistent service through UX-driven automation of estimating, scheduling, and support.
LandLab was founded to improve the landscaping industry by addressing high costs, poor communication, and inconsistent service through UX-driven automation of estimating, scheduling, and support.
LandLab was founded to improve the landscaping industry by addressing high costs, poor communication, and inconsistent service through UX-driven automation of estimating, scheduling, and support.
Web
Life was the first mobile health tracker that allowed users to create and track custom metrics. It's a cycle tracker and whole-life tracker that's amazingly accurate and super easy to use.
Mobile
One helps women monitor cycles, fertility, pregnancy, and overall health. As a one-stop solution for all things women's health and well-being, you can track your symptoms, mood, food, drink, sex, doctor appointments, and more.
Mobile
I led the redesign of AT&T's U-verse interface, creating a streamlined, personalized experience with seamless content integration, while aligning with FCC requirements and supporting AT&T’s strategic goals for the future of content delivery.
TV
I delivered a scalable AT&T homepage redesign that improved task success rates, reduced support calls, and increased engagement with key promotions. Led cross-functional collaboration to align design with user needs and business goals.
Web
I delivered a scalable AT&T homepage redesign that improved task success rates, reduced support calls, and increased engagement with key promotions. Led cross-functional collaboration to align design with user needs and business goals.
Website
I delivered a scalable AT&T homepage redesign that improved task success rates, reduced support calls, and increased engagement with key promotions. Led cross-functional collaboration to align design with user needs and business goals.
Website
To improve customer-centric design, I led the creation of five detailed personas for AT&T’s eCommerce team. This process involved extensive research, including interviews, surveys, and behavioral studies with over 200 participants across multiple cities.
Personas
© Kitt Tucker
ENG helps non-English speakers learn the top 1000 English vocabulary words in a way that's both easy and fun. Learning just 5 words per day, users will master over 300 words in just two months.
Mobile
ENG helps non-English speakers learn the top 1000 English vocabulary words in a way that's both easy and fun. Learning just 5 words per day, users will master over 300 words in just two months.
Mobile
Life was the first mobile health tracker that allowed users to create and track custom metrics. It's a cycle tracker and whole-life tracker that's amazingly accurate and super easy to use.
Mobile
One helps women monitor cycles, fertility, pregnancy, and overall health. As a one-stop solution for all things women's health and well-being, you can track your symptoms, mood, food, drink, sex, doctor appointments, and more.
Mobile
I led the redesign of AT&T's U-verse interface, creating a streamlined, personalized experience with seamless content integration, while aligning with FCC requirements and supporting AT&T’s strategic goals for the future of content delivery.
TV
To improve customer-centric design, I led the creation of five detailed personas for AT&T’s eCommerce team. This process involved extensive research, including interviews, surveys, and behavioral studies with over 200 participants across multiple cities.
Personas
Life was the first mobile health tracker that allowed users to create and track custom metrics. It's a cycle tracker and whole-life tracker that's amazingly accurate and super easy to use.
Mobile
One helps women monitor cycles, fertility, pregnancy, and overall health. As a one-stop solution for all things women's health and well-being, you can track your symptoms, mood, food, drink, sex, doctor appointments, and more.
Mobile
I led the redesign of AT&T's U-verse interface, creating a streamlined, personalized experience with seamless content integration, while aligning with FCC requirements and supporting AT&T’s strategic goals for the future of content delivery.
TV
To improve customer-centric design, I led the creation of five detailed personas for AT&T’s eCommerce team. This process involved extensive research, including interviews, surveys, and behavioral studies with over 200 participants across multiple cities.
Personas
2017
Following AT&T’s acquisition of DirecTV, I was brought in to lead mobile UX strategy as the User Experience SME, tasked with turning around the DirecTV mobile app’s performance.
Mobile
